Marketing Plan

Target Audience
Science fiction readers who are interested in other worlds, aliens interacting with humans who have had gene manipulation to enhance their abilities, including psychic abilities.

Timing
Maximum exposure to my novel after loaded to other sites by Smashwords.

Cost
Free or low cost steps without paid advertising

Actions I can take

Create a Press Kit
An article / page on my blog
Business card (link to blog and profile on Smashwords)
Book mark (cover page and blurb and link to Smashwords)
Create tear-off advertisement for community notice boards

Contact local papers and libraries

Deliver press kit to local paper and library

Main website/blog
Link author website to each book back page
Blog entries on book and keep new cover page on home page
Blog link to profile page on Smashwords

Articles
Write articles on how I am e-marketing with link in signature and put on docstoc.com and other sites

Blog and social networking
Comment on other blogs of authors writing similar genre ebooks
Profile on AuthorsDen.com
Submit to authonomy.com
Obtain booklover reviews
Do book reviews on similar genre books and link in signature
Blog on amazon.com with link to my profile
Blog on Smashwords.com with link to my profile

Word of mouth
Talk about book to friends / acquaintances and ask them to forward email to other readers
Only need to send to ten, and each or some will forward to others

Find or start own local author group
Preferably on science fiction genre

Other strategies I will ignore
Twitter, facebook, other? I am happy to leave these sites for the readers to spread the word

Blog crawl? Leave for now, because I need to check out the effectiveness of them. So far, the only ones I have seen are author blogs participating in the blog crawl. Not readers.

Radio? No

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